Qantas: Forget the Kindle, read a book we just wrote for you

Sophisticated. But mere decoration?

(Credit:
Qantas)

The past is a cockroach.
It never truly goes away. It simply makes more copies of itself, each a little different from the last.
How quaint, though, of Qantas to think that its fliers should read a book.
No, not a book on some fancy machine. A paper book, with a cover and a booky smell, given to you if you’re one of its fancy passengers.
These are, allegedly, no ordinary books. As Ad Age reports, Qantas claims they are “bespoke.” Yes, like a hunting jacket.
The company has teamed with publishing house Hachette to offer high-fliers…

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