Sprint CEO: Customer losses aren’t as scary as they look
There is no denying that Sprint Nextel is losing customers, but the company’s CEO says this is necessary as the company goes through a painful transition that he hopes will put it in a much stronger position to take on rivals AT&T and Verizon Wireless.
On the company’s third quarter 2012 conference call and in an interview with CNET Thursday, Sprint CEO Dan Hesse emphasized that the company’s 459,000 loss of contract customers sounds worse than it really is. He explained that these losses have been expected as the company goes through a massive network overhaul that will result in the…
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