Why politicians love Twitter: Tweets drive real donations

A new study shows that political tweets increase visits to donation sites dramatically.
(Credit: Twitter )
Twitter users may be tired of political tweets streaming through their feeds, but they shouldn’t expect the flow to subside, because those tweets are driving actual political donations.
In a study Twitter conducted after last week’s first presidential debate between President Barack Obama and former Massachusetts Governor Mitt Romney, and released today, the microblogging service said that people exposed to any kind of political tweet are 98 percent more likely to visit a donation…

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