Yahoo, Tumblr tie-up in the works?

Yahoo CEO Marissa Mayer is reportedly eyeing Tumblr.

(Credit:
Stephen Shankland/CNET)

While her former employer dominated most of the tech headlines this week at Google I/O, Yahoo CEO Marissa Mayer is working on news of her own. Perhaps.

Late Thursday, a flurry of rumors surfaced about a possible tie-up between Yahoo and Tumblr. AllThingsD started the ball rolling and AdWeek independently confirmed with “multiple sources” that the talks are indeed beaucoup serious with a possible price tag as high as $1 billion.

The rationale: Mayer is keen to attract a younger, hipper demographic for…

Original post: Yahoo, Tumblr tie-up in the works?-Vinod Rawat