Your vote costs Obama and Romney about $22
Abine’s 2012 Presidential Election Val-You calculator.
(Credit: Abine)
If you’re an average online American, you’re worth about $22 to the U.S. presidential campaigns, at least in terms of ad cost per vote. That’s according to a new vote calculator produced by online privacy startup Abine, which asks seven multiple choice questions to gauge what you cost per ad.
The Obama and Romney campaigns have spent about $5 billion on online advertising so far but people are no longer receptive to traditional text or banner ads, says Abine privacy attorney and privacy advocate Sarah Downey. “A recent…
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