Zynga banking on ‘fat fingers’ to help mobile ad numbers — analyst
Zynga has increased the size of its ads and made it more difficult to close them, in a ploy to get more accidental clicks, according to one analyst (BTIG registration required) playing close attention to the game creator’s advertising.
The new ads are, he says, a “desperate action” to encourage “fat fingers,” or accidental clicks, BTIG analyst Richard Greenfield wrote in a blog post today (BTIG registration required).
CNET has asked Zynga to comment and we’ll update if we hear back.
With mobile advertising as the No. 1 concern for most online companies, Greenfield said Zynga was actually…
Continued here: Zynga banking on ‘fat fingers’ to help mobile ad numbers — analyst
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