YouTube upgrades Content ID, expands appeals process

YouTube is rolling out a major upgrade to Content ID, its digital toolset for copyright policies and content management for videos posted by everyone from freelance producers to major media companies.
Most of the updates revolve around content legality claims and what to do with challenges to them. So far, over 3,000 content owners have supplied more than 500,000 hours of reference files to the Content ID system.
First is the new appeals process in which users have more choices in challenging Content ID claims. The key to the new process is that when a user files an appeal, the content…

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